"Superbrands director Mike English said that rigorous selection criteria were set by the Superbrands Council and more than 3,000 professionals were invited to vote for candidate brands.
“More than 1,400 leading Malaysian brands were scored by the council and through the online poll and the highest scoring brands were then designated as Superbrands,”
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“More than 1,400 leading Malaysian brands were scored by the council and through the online poll and the highest scoring brands were then designated as Superbrands,”
Read more about this here